A carrot pin is a comment with a location. Your client clicks, a numbered pin drops, they type. You get the comment, the element, the page and the screen size, without asking a single follow-up question.
"Make the heading bigger" is a fine comment. Which heading, on which page, at which width, is the part that costs you the afternoon. A pin answers all three before the client has finished typing. It is the difference between feedback you can act on and feedback you have to decode.
There is a newer reason, too. More and more design feedback arrives as AI slop: a wall of text a client asked an AI to write, long, confident, generic, and about a page the AI never saw. A pin cannot be pasted. To leave one, a person has to look at the actual design, click the actual thing, and say what they actually think. Short, specific, theirs. That is the feedback you can build from.
And yes, they are carrots. HopBack is rabbit-shaped. The pins are the bit your clients will remember.
Reply on the pin. The whole back-and-forth stays attached to it, in order, with names. Nothing drifts into an email subject line.
Resolve a comment when the work is done. Resolved pins go gray on the page and drop out of the open list. Filter by all, open or resolved.
Mark a comment high priority, tag it "dev" or "copy", and hand the list to whoever is doing the work. Studio and Agency plans.
Type @ in a reply to bring a teammate in.
A comment can only be edited by the person who wrote it. Once a review is finished it locks completely. The record stays honest.
Hit play and HopBack reads the client's comments out in order while the pins walk the page. Good for a quick listen on the way to the stand-up. Studio and Agency plans.
A reviewer can attach a file to a comment, up to 25 MB. A reference image, a competitor's page they like, the logo they meant, a photo of the printout with pen on it. "Something like this" arrives with the this, on the pin, where the designer will find it.
Reviewers type their name once and it is remembered for the session, so every comment is labelled.
On a live website, pins anchor to the element, not to a spot on the screen. Change the copy, switch to mobile width, come back next week: the pin is still on the thing it was about.
Pins work the same way on a live website, an uploaded image, a PDF page or a video frame. Your client learns it once.
They can edit their own comments while the review is open. Once they hit Finish review, everything locks. Nobody can change what was asked for after work has started on it.
Yes. Share the link with as many reviewers as you like. Each comment carries the reviewer's name.
They stay in the round they belong to. Only unresolved comments carry forward.
Yes. Reviewers can pin from a phone, and the device preview lets them review at mobile width on a desktop too.