BugHerd and Markup.io compared on the job agencies actually have: client feedback on websites and files. Who each is for, what each costs, and the gaps in both
A BugHerd comment is a task. A Markup.io comment is a note. BugHerd assumes someone will fix it and wants to know when it is done; Markup.io assumes someone will read it and reply. Everything else, from the price to the file types to what the reviewer sees, follows from that.
BugHerd reviews live websites first, with Figma, PDF and image feedback included on every plan and video feedback on every plan too. The center of gravity is the website and the board.
Markup.io reviews live websites, images, PDFs and video with the same pin-and-comment flow. Each one is its own MarkUp with its own link, so a project is a handful of links rather than one, but the way of working is the same for all of them. For an agency that sends a client a logo in week one, a brochure in week four and a staging site in week eight, that consistency is the point.
If most of your reviews are websites, both cover you. If a third of them are PDFs and video, Markup.io is more at home.
BugHerd gives the reviewer a sidebar on the page with a pin tool and the task list. It is a small app, and a client who has never used a bug tracker will need the one-line explanation of what a "task" is and why their comment became one.
Markup.io gives the reviewer a page with pins on it and a comment thread beside each pin. There is nothing to explain. Click, type, done. Replies are threads, not statuses.
Both work without an account. For a client, Markup.io is the easier first visit. For a tester, BugHerd's task list is the feature.
BugHerd moves the task across a board: backlog, to do, doing, done. On Premium it syncs to Jira, Asana, Linear, ClickUp, Monday and Teamwork. Standard and Studio get Trello, Slack, GitHub and others. The reviewer can see the task move.
Markup.io keeps the comment as a thread you resolve. There is no board, no status beyond resolved, and the integrations are lighter. The thread is the record.
For bugs, the board wins. For "the headline reads wrong," the thread is enough and the board is noise.
This is the part that decides it for many agencies.
BugHerd meters members and storage. Five members and 10 GB on Standard, ten and 25 GB on Studio, twenty-five and 50 GB on Premium. Guests are unlimited on every plan. Projects are unlimited.
Markup.io meters MarkUps per month: 50 on the $79 plan, 75 on the $99 plan, 100 on the $129 plan, and $4 for each one beyond that, sold in packs of ten. A MarkUp is one reviewable thing, so a six-page PDF plus a staging link plus a video is three. The quota resets monthly, so a busy launch month costs more and a quiet month is wasted. Users, on the other hand, are unlimited.
A quiet agency with a big team is cheaper on Markup.io. A busy agency with a small team is cheaper on BugHerd. Count your reviews in a typical month before you choose.
Prices in US dollars, monthly, from each vendor's pricing page on 23 October 2026. Annual prices in brackets where published.
| BugHerd | Markup.io | |
|---|---|---|
| Entry plan | Standard $50 ($42): 5 members, 10 GB, unlimited guests and projects | Pro $79: 50 MarkUps a month, 100 GB, unlimited users |
| Middle plan | Studio $80 ($67): 10 members, 25 GB | Pro $99 or $129: 75 or 100 MarkUps a month |
| Top plan | Premium $150 ($125): 25 members, 50 GB, custom branding, premium integrations | Business $499 to $799: 200 to 600 MarkUps a month, branding, vanity domain |
| Over the limit | $8 per extra member | $4 per extra MarkUp, in packs of 10 |
| Branded review links | Premium | Business |
| Trial | Free trial, 60-day money-back guarantee | 14 days |
Prices and features checked on 1 November 2026 against BugHerd's pricing page. If something has changed, tell us and we will fix it.
Markup.io's entry plan was $29 a month until 2025. The jump to $79 with nothing in between is the most common reason agencies tell us they went looking for something else.
Neither tool has a revision round. A client's round-two comments land in the same list as round one, and "we already fixed that" has no record to point to. Neither has a finish button that locks the feedback, and neither records an approval with a name and a time. Markup.io has a resolve; BugHerd has done. Both are states on a comment, not a sign-off on a review.
For an agency, that is the moment that matters. The project does not end when the comments are resolved; it ends when the client approves, and the question six weeks later is always "did they, and when?"
HopBack is built around that moment. Reviews have numbered rounds the client can see, unresolved comments carry into the next round, Finish review locks the round, and Approve records a name and a time. Reminders chase the deadline. One link holds the whole project: round one can be the homepage concept as a PDF, round two the staging site, round three the live site, and the client can look back at every earlier round and compare two side by side. On Markup.io each of those is a separate MarkUp with a separate link and no history between them; on BugHerd it is one project with one growing task list. The client needs no account on HopBack, like both. Pricing counts active reviews rather than a monthly quota: 10 on Starter at $19, 30 on Studio at $49, unlimited on Agency at $99, with unlimited client reviewers on every plan. It is not a bug tracker; for QA with console data going to developers, BugHerd is the better tool.
Markup.io, because it treats a comment as a note to reply to rather than a task to close, and it reviews PDFs and video the same way it reviews websites. BugHerd is the better choice when the reviewers are testers and the output is a bug list.
It depends on your shape. BugHerd Standard is $50 a month for five members with unlimited projects. Markup.io Pro is $79 a month for unlimited users and 50 MarkUps a month. A small team with many reviews pays less on BugHerd; a large team with few reviews pays less on Markup.io.
No. It has a 14-day trial. BugHerd has a free trial and a 60-day money-back guarantee, and no free plan either.
No. Both accept comments from guests without an account, and neither limits the number of guests.
Not as a signed-off review. Markup.io resolves comments and BugHerd marks tasks done. Neither has rounds or an approval recorded with a name and a time; HopBack and Filestage do.
On 23 October 2026, on each vendor's public pricing page. If something has changed, tell us and we will fix it.
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